Privacy policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from thewickedology.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and installed cookies. Additionally, as you browse the Site, we collect data about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with it. We refer to this as "Device Information."

We collect Device Information using the following technologies:

  • Cookies – Data files placed on your device that often include an anonymous unique identifier. To learn more about cookies and how to disable them, visit allaboutcookies.org.
  • Log Files – Track actions on the Site and collect data including your IP address, browser type, internet service provider, referring/exit pages, and timestamps.
  • Web Beacons, Tags, and Pixels – Electronic files used to record browsing information.

When you make or attempt to make a purchase, we collect certain details, including your name, billing and shipping addresses, payment information (such as credit card numbers), email address, and phone number. We refer to this as "Order Information."

When we mention "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

How We Use Your Personal Information

We use Order Information to:

  • Fulfill orders (processing payments, arranging shipping, and sending invoices/order confirmations).
  • Communicate with you.
  • Screen orders for potential fraud or risks.
  • Provide product or service updates when in line with the preferences you have shared.

We use Device Information to:

  • Screen for potential risk and fraud (e.g., monitoring IP addresses).
  • Improve and optimize our Site (e.g., analyzing customer interactions and evaluating marketing efforts).

Sharing Your Personal Information

We share your Personal Information with third parties to help us operate the Site and process your data, as described above.

  • Shopify: We use Shopify to power our online store. Read Shopify’s privacy policy here: Shopify Privacy Policy.
  • Google Analytics: We use Google Analytics to understand how customers interact with our Site. Learn how Google uses your data here: Google Privacy Policy.

We may also share your information to comply with legal obligations, respond to law enforcement requests, or protect our rights.

Behavioral Advertising

We use your Personal Information for targeted advertising and marketing communications that may interest you. Learn more about targeted advertising here: Network Advertising Initiative.

You can opt out of targeted ads using the links below:

For additional opt-out options, visit the Digital Advertising Alliance: DAA Opt-Out Portal.

Do Not Track

Please note that we do not alter our Site’s data collection and usage practices when we detect a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access, correct, update, or request the deletion of your personal information. To exercise these rights, contact us at sarah@thewickedology.com.

Additionally, if you are a European resident, we process your information to fulfill contracts (such as fulfilling an order) or for legitimate business interests. Please note that your data will be transferred outside of Europe, including to the United States and Canada.

Data Retention

We retain your Order Information for business and tax purposes unless you request its deletion, subject to any legal obligations requiring us to maintain certain records.

Changes

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. Updates will be posted on this page.

Minors

Our Site and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware of such collection, we will take immediate steps to delete the data.

Contact Us

For any privacy-related questions, concerns, or complaints, please contact us at:

📧 Email: sarah@thewickedology.com
📍 Mail:
Wickedology
[Re: Privacy Compliance Officer]
213 Farringdon Blvd
Fairhope AL, 36532, United States